Crocs Incorporation: An Arduous Ascent

The erstwhile journey of Crocs Incorporation (CROX) began in the year 2002, when it launched its unique shoe series; referred to as “clogs” that was made from croslite – an extremely lightweight material. They were soft, convenient, non-marking, slip-free and odor-resistant. The brand that started from a single model in six varying colors was an instant hit amongst the masses. And today it consists of more than 11 models in 18 different color combinations and simultaneously, has diversified itself into other segments like apparels and accessories. However, the picture has not been so rosy for Crocs, ever since its inception. The clogs which were a huge hit at the time of its launch lost their popularity in the market and the company had to face a severe setback. But the company revamped its products and broadened its product line, as a result of which it was able to make a fervent resurrection. Continue Reading..