Yelp: A Rendezvous With Destiny

Yelp (YELP), a web 2.0 company that operates as a social networking and user review website by the same name, began its journey from a single city and continued that way for a year and a half to ensure quality and build-up of a platform operating across the globe with millions of user-access. Yelp is coordinating its services in countries like Canada, the United Kingdom, France, Germany, Spain, Australia, Denmark, Turkey, New Zealand, Brazil and the Czech Republic. It also hosts an online database of user-generated reviews of local businesses, a city guide that taps into the community’s voice and reveals true and current insights on local businesses and services on about everything under the sun. It had 100 million unique visitors in January 2013 with 4.6 million calls and 5.7 million directions generated through the Yelp mobile app. Continue Reading..